UESP organizes workshop on Customization Strategies

The Manufacturing Systems Engineering Unit (UESP) organized a Customization Strategies workshop on 6 December. Mitchell M. Tseng, an expert on this matter, was an important guest who came from Hong Kong to participate at the MANUFUTURE 2007 Conference.

Professor Tseng is a Chair Professor at the Hong Kong University of Science and Technology (HKUST). He currently serves as the Director of the Advanced Manufacturing Institute and also Director of the Zhejian Advanced Manufacturing Institute of HKUST in China.

The professor joined HKUST in 1993 as the founding Department Head of Industrial Engineering and Engineering Management after working in industry for almost two decades. He started his career as a manufacturing engineer and progressed through several management and executive positions at Xerox and Digital Equipment Corporation.

The workshop aimed at presenting and debating strategies and practices for product customization and personalization, which should be perceived not only as differentiation factors, but also as a way to increase added values. The workshop was carried out within the TECMODA project and it had more than 40 participants working on the Textile and Footwear industry.

All the participants were welcomed by José Carlos Caldeira, INESC Porto’s Director, with a presentation on “The Technological and Organizational Impact in Product Customization”.